Client

AHP Notaire

Discipline

Visual identity
Graphic design

Date

2017

Description

Focusing on a downtown Montréal/Griffintown clientele, AHP sought a contemporary, minimal, clean image to connect with the young professional crowd of their neighbourhood. Offering its services in three languages (French, English, Vietnamese), they wanted to establish themselves with a strong visual identity from the get-go.

We opted for a greyscale palette and a sensitive, artistic touch, which wildly differs from their competitors. The desire of the company to distinguish themselves through a more contemporary outlook manifests itself through the abstracted notary seal, subverting a popular notarial trope in a minimal and elegant fashion.